Research, positioning, campaigns and measurement — run as one pipeline so the evidence connects.
What people already search, ask and pay for — before anyone sees your idea.
We draft value propositions from your market's own words. You keep what resonates; we turn those into a designed test.
We build a verified list and run the campaigns that put it in front of real buyers.
Varying landing pages and surveys capture what they actually do, and what they say in their own words.
Channels and data
No black box.
How many people type this each month — and in whose words.
High bids mean the buyer is contested. That's your market, not your idea.
Rising, flat or dying.
Hundreds of related queries, and which are cheap to buy.
A second engine. Cheaper clicks, and a different crowd on B2B terms.
Whether ChatGPT and friends name your category when someone asks — increasingly where discovery starts.
Where the conversation happens when nobody is searching yet.
Store demand and review mining, for consumer apps.
The scan tells you whether a problem is articulated. It cannot tell you whether your solution is wanted.
Search data is a fact about your market, not your idea. Ideas with strong demand fail on framing. Ideas with none work, because the category didn't exist yet.
To know that, you have to put something in front of real people and watch. That's steps two to four.
A winning variant is a lottery ticket. The ingredient is something you keep.
Naming wasted engineering time beat peer pressure. Stop writing the second one.
You'll make a build-or-don't call on this.
It writes variants and codes replies. A statistical model over real choices decides. A tool that writes and judges is grading its own homework.
A test that measured attention says so — not that your idea is validated.
We say which part, and whether more budget would fix it.
Stopping when you like the number pushes false positives past 50%. Results unlock at fixed checkpoints.
The scan is free and always will be. This is what it costs to find out whether people respond to yours.
A junior dev is $8,000 a month. A wrong year costs the runway.
You only pay once you've seen the scan and chosen an idea.
Every test says whether the evidence actually resolved. If it finishes without resolving a single dimension, it's free.
We can promise that because we measure instead of guessing. A tool that always sounds confident has no way to know when it failed — so it can never offer you this.
Testing more than one idea? There's a better way to do it than buying them one at a time — we'll show you once you have your first answer.
Scan is instant. A first test takes about three weeks — a new sending channel has to warm up to reach inboxes. After that it stays warm and later ideas run faster. Written replies arrive within days.
No — be wary of anything claiming otherwise. It tells you which description makes people act. A message can win for something nobody will pay for.
That's a finding — you'd be creating a category, not entering one. Ads can't reach buyers at any price, so we route to communities instead.
Good — you shouldn't use one. Each idea needs its own audience, so we build and verify a new list per test.
Yes, and plenty should. Worth knowing before you open an editor.
Tell us three ideas. We'll show you which one has people behind it.
Scan your ideas