Step one reads the market. Step two runs the campaign and measures the response — lists, landing pages, surveys and analysis included.
Channels and data
A weekend gets you a working product. A year gets you an answer. Founders keep spending the year to learn what a test could have told them first.
They answer different questions from different evidence. Most ideas can be killed or confirmed at step one.
We read what your market already does — searches, asks and pays for — before anyone has seen your idea.
Can't tell you whether your solution is the one they'd choose. Nobody has seen it yet.
We put designed variants of your proposition in front of real buyers through real campaigns, and measure what they do.
The only step that produces evidence about you rather than your market.
No black box. Exactly what we look at, and exactly where it stops.
How many people type this problem each month, and in whose words — yours or theirs.
Real cost per click on those terms. High bids mean the buyer is contested — a fact about your market, not your idea.
Rising, flat or dying. A shrinking problem is worth knowing before you commit.
Hundreds of related queries — your market's exact phrasing, and which are cheap enough to buy.
Where the conversation happens when nobody is searching yet.
Store demand and review mining, for consumer apps where Google is the wrong place to look.
The scan tells you whether a problem is articulated. It cannot tell you whether your solution is wanted.
Nobody has seen your idea yet. Search data is a fact about the market — that people have this problem and go looking for help. It says nothing about whether your answer is the one they'd pick.
Ideas with strong demand fail because the framing was wrong or the buyer was someone else. Ideas with no demand work, because the category didn't exist yet.
For that you have to put something in front of real people and watch what they do — a landing page, a campaign, real traffic. That's step two, and it's the only part that produces evidence about you.
A winning variant is a lottery ticket. Knowing which ingredient did the work is something you keep.
Naming wasted engineering time beat peer pressure decisively. Stop writing the second one.
You'll make a build-or-don't call on this, and maybe raise on it.
It writes variants and codes replies. A statistical model over real choices decides. Any tool that both writes and judges is grading its own homework.
A test that measured attention says so. It won't call your idea validated, and the interface won't let it be screenshotted as if it had.
Most first tests leave something unresolved. We say which, and whether more budget would actually fix it.
Watching a live winner and stopping when you like the number pushes false positives past 50%. Results unlock at checkpoints fixed before launch.
An answer costs less than a week of either.
No behavioural evidence — and labelled as such.
Scan nowOne idea, answered end to end. Three weeks.
Get the answerFor working through a backlog, not one idea.
Start the cycleEvery test reports whether the evidence actually resolved — and when it doesn't, we say which part and why. If a test finishes without resolving a single dimension, it's free. We can offer that because we measure instead of guessing; a tool that always produces a confident answer has no way to know when it failed.
The scan is immediate. A first test runs about three weeks, because a new sending channel has to warm up to reach inboxes at all. After that it stays warm, so later ideas start at full speed. Written replies from real people arrive within days.
No — be wary of anything claiming otherwise. It tells you which description makes a defined audience act, and how far that evidence stretches. A message can win for something nobody will pay for.
That's a finding. You'd be creating a category rather than entering one, so ads can't reach buyers at any price and the message has to teach instead of match. We flag it in the free scan and route to communities instead.
Good — you shouldn't use one. Each idea needs an audience matched to it, so your existing list is usually the wrong one. We build and verify a new one per test.
Yes, and plenty of ideas should. If nobody's searching and you weren't planning to create a category, that's worth knowing before you open an editor.
Three ideas. No card. Kill the wrong ones today.
Scan your ideas