Starting out

How to get your new business on Google Maps

Create a Google Business Profile with your real business name, hide your address and set a service area if you go to customers, then verify it. Google picks the verification method, and review usually takes up to 5 business days.

Create the profile

Go to Google Business Profile and add your business. Use your real business name, exactly as on your van and invoices: Google's guidelines don't allow keywords or town names added to it.

Working from home? Set a service area

If you go to customers rather than them coming to you, Google's guidelines say to hide your address and list the areas you serve. A PO box or virtual office isn't accepted.

Verify it

Google decides how you verify: phone or text, email, a video, a live video call or a postcard. For a video, show where you are, your van or tools, and something that shows it's your business.

Then get your first reviews

A new profile with no reviews rarely gets the call. Ask every customer for a review the same day, with your direct review link.

We'll keep your Google profile working. Reviews answered, a post every week and your details kept accurate, as part of Cakewalk. Free until we send you your first new customer enquiry, then $197.50/mo for 6 months, then $395/mo.

See how it works

Questions

How long does it take for a new business to show on Google Maps?

Once you submit verification, Google says review can take up to 5 business days. A postcard usually arrives within 14 days.

Can I put my business on Google Maps without showing my home address?

Yes. Set a service area and hide your address, which is what Google's guidelines ask of businesses that visit their customers.

Sources

Google Business Profile Help: verify your business: “Verification methods are automatically determined by Google and can't be changed.”
Guidelines for representing your business on Google: “Your name should reflect your business's real-world name, as used consistently on your storefront, website, stationery.”

More guides: How to start a contracting business in Washington · What it costs to become a contractor in Washington · How to get a contractor's license in California · How to get your first customers as a new contractor · Do I need a website for my new contracting business?