ChatGPT

ChatGPT Business Agents: can a trade business have one?

Not yet. OpenAI's Business Agents are available to eligible ecommerce and online service businesses in the U.S. with a website. A trade that works at customers' homes can claim and manage its ChatGPT listing, but can't publish an agent.

What a Business Agent is

When a business appears in a ChatGPT answer, people can open its profile and, if it has an agent, chat with it about the business's offerings. OpenAI labels that conversation clearly and keeps it separate from ChatGPT's own answers.

Who can have one

OpenAI's help article says agents are "available to eligible ecommerce and online service businesses in the US with a website", and its policy adds that "business verification alone does not guarantee agent eligibility". OpenAI says it plans to add more categories over time.

The rules, when it comes

It must be clear it's an AI representing your business, never a person
No invented prices, availability, credentials, reviews or guarantees
No pressure, false urgency, or pushing after someone says no
It can't book or share a customer's details without their explicit authorization through an approved feature

What does the job for a trade today

The point of an agent is answering a customer's questions the moment they ask. For a trade business, that already happens in two places you control:

Chat on your own website that answers questions and takes the job details at 9pm
Answering for the calls you miss, in your business's name, with the details texted to you

Hear it answer as your business. First month free from its first answered call, then $149/mo.

See how it works

Questions

Can my plumbing business have a ChatGPT agent?

Not yet. Business Agents are for eligible U.S. ecommerce and online service businesses. You can still claim and manage your listing in Business Hub.

Do I need to advertise to get a ChatGPT Business Agent?

No. OpenAI says claiming, agents and advertising are separate. Businesses can sponsor their agent with ChatGPT Ads, but it isn't required.

Sources

OpenAI Help Center: setting up your business on ChatGPT: “Use one of the verification methods offered for your business, such as phone, business email, website domain, or Shopify.”
OpenAI: Business Agents policy: “Business verification alone does not guarantee agent eligibility.”
OpenAI: Introducing Businesses in ChatGPT (November 10, 2026): “Through Business Hub, businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT.”

More guides: Businesses in ChatGPT: what it means for trade businesses · How to claim your business in ChatGPT · How to see if ChatGPT is mentioning your business