ChatGPT

How to see if ChatGPT is mentioning your business

Once your claim and Persona verification are approved, Business Hub's Insights show the last 28 days of mentions, website clicks and discovery topics. For a local business, a mention counts whenever ChatGPT shows a result for your location, even if nobody opens it.

What the insights show

• Mentions: for a local business, each time ChatGPT shows a result for your location
• Website clicks: how often people click through to your website
• Discovery topics: common themes in the answers that mentioned or cited your business

What they don't show

OpenAI doesn't share individual prompts or conversations, and insights only appear once there's enough activity to meet its thresholds. A blank metric doesn't necessarily mean zero: it can mean activity is under the threshold or data is still being collected.

Using them

Discovery topics are the useful part for a trade business. If ChatGPT mentions you for "water heater repair" but never for "emergency plumber", that's a service your website isn't making clear. Add a page for it, in plain words, with the towns you cover.

Before you've claimed

You can ask ChatGPT yourself, the way a customer would: "Who's the best plumber in Kent, WA?" Our free weekly report does this for your trade and town every Monday and tells you whether you were named, and who was named instead.

Questions

How far back do ChatGPT business insights go?

28 days, according to OpenAI's help article.

Can I see what people asked ChatGPT about my business?

No. Businesses see aggregated counts and themes, never individual prompts or conversations.

Why are my ChatGPT insights blank?

OpenAI says a blank metric can mean activity hasn't reached the reporting threshold or data is still being collected. It doesn't necessarily mean zero.

Sources

• OpenAI Help Center: setting up your business on ChatGPT: “Use one of the verification methods offered for your business, such as phone, business email, website domain, or Shopify.”
• OpenAI: Introducing Businesses in ChatGPT (November 10, 2026): “Through Business Hub, businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT.”

More guides: Businesses in ChatGPT: what it means for trade businesses · How to claim your business in ChatGPT · ChatGPT Business Agents: can a trade business have one?